(I started writing this two weeks ago and then temporarily abandoned it because I knew I was too busy and couldn’t get it up in a timely manner. However, today I was reading an article on Chief Keef in the latest Rolling Stone and it compelled me to finish this off).
On May 17th, Kanye West premiered the video for “New Slaves” off of his upcoming album, Yeezus, (out June 18th ) by projecting the video off of building in 66 different locations, including a projection off of one of the glass crystals of the Royal Ontario Museum in Toronto.
Let’s face it: Despite his glaring personality deficiencies, West is a genius. Not only by announcing the video premiere on Twitter, but the cool yet sparse interactive map that has temporarily replaced his website, letting fans know where to view it, was pretty damn cool. Click on one of those little red buttons and not only did the city come up, but a detailed map on how to get there. Unfortunately for those who are not following West on Twitter, we didn’t really find out until his performance on the season finale of Saturday Night Live where he performed New Slaves and another track, “Black Skinhead.”